Biz Booster

3 easy steps to growing a massively successful business

1. FACE REALITY

  • The first step in deciding where you want to go in the future is establish where you are now.  It is not enough to be great at what you do, you need to be good at business, and this can be learnt.
  • It is important to have a clear vision of what your business is, what it stands for, who it serves and to pursue that vision every day.
  • Many businesses fail every day, most in their first five years, success is not easy. 
  • Commit to doing what it takes to succeed.

2. CREATE YOUR MARKETING MACHINE 

  • The single major barrier to developing effective sales and marketing systems is, “fear of people”.  For example – four common favourite marketing strategies: -
  • Networking – meeting strangers and sharing ourselves is often risky
  • Speaking – it is widely reported that speaking in front of groups is the biggest fear that people have.
  • Calling – picking up the phone to follow up with someone you have never met brings feelings of cowardice in even the bravest
  • Writing – people are afraid of what others will think of their writing, and that they will be ridiculed if it is not of an acceptable standard.
  • Know who you are and what unique strengths you have and express that in the promotion of your business. Develop a marketing plan an implement it.

3. REACH OUT – GET HELP 

Find a mentor or coach who has experienced what you are going through and learn everything from them.  Coaching is a tool successful people use to achieve their goals faster and easier.  Be the courageous, inspiring person who makes a difference. Never give up. Be kind to yourself. You can have the business of your dreams!

Want to know more?  Call Bob for a chat.
 

THE ICEBREAKER

  • Set the stage
  • Enhance self-esteem
  • Name the Issue and why it is important
  • Give Example
  • This Makes me feel
  • Outcome – What do we want?
  • Listen without interrupting
  • Offer feedback
  • Ask for the persons help
  • Agreement
 

Engagement

Peter Drucker- ‘The Father Of modern management’
 

Creating and Developing Innovative New Products and Services

Consider everything you know about your ideal customer.
Research the way they use your product or service.
 

Respect System

 

Now – is a good time to think about how to thrive in a recession

 

  • Leverage off your existing strengths
  • Engage closely with your customers, listen to their needs
  • Inspire your Team to lift performance and productivity to new levels
  • Add value to your product or service offering, with creative new improvements and innovations
  • DEVELOP YOUR OWN THINKING BY WORKING WITH A LIKE MINDED BUSINESS COACH

 

Gain the support and guidance you need to build the business you have always wanted and make more money than you ever had.

 

You’ve got to experience it to truly appreciate its power

Contact Bob NOW!

 
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Biz Booster Newsletter

Sign up here for a FREE consultation to find out how Bob can help you.
 

Jockey

"The Jockey brand is revitalised in the New Zealand market. Powerful and innovative advertising campaigns, a total review of fixturing and packaging advertising campaigns, successful product launches between Fathers Day and Christmas, all contribute to this result."

 

"Bob’s contribution retention of Jockey’s market share to the profitability of the Division has been significant."
 

A Systematic Approach To Getting Things Done

 

Professional Selling

Professional Selling. The first thing to sort out when you start selling is to decide who is most likely to want or need what you are offering. The second thing is to discover if they are willing to pay for it? Then where can these people be found? How best to make contact and start building a relationship? Every person you sell has family, friends and associates that could be interested in what you are selling, especially if they are introduced by a trusted Referrer. When you are clear on who are your target market, what exactly you are offering, and How you plan to deliver your product or service, then you are ready to develop your sales presentation.

The Sales Conversation has a unique and distinctive structure:-

1. It starts with introductions to gain a warm reception for the conversation to follow. Depending on the situation these are best kept brief and business like initially. Ideally during this stage you can find something in common with the prospect that builds good rapport between you such as a shared experience in your backgrounds. However you can start gathering information right from the beginning providing you don’t over use the situation questions, such as, “how long have you been in business?”

2. Framing up is a way of transitioning into the serious selling stage. This involves setting the stage for the direction that you intend to take during this presentation. For example you may say something like this:- “Firstly I would like to ask you a few questions so that I can best help you. Then I will tell you a little bit about how we work and how our service can benefit you. After that if I feel we have a good fit, I will ask you if you wish to make a commitment to purchase. Is that OK with you?”

3. Powerful questions are the key to Professional Selling at every stage. Now during this investigating stage it is most important to explore the problems, difficulties, and dissatisfactions in the areas where your product or service can help. The more you can uncover and dig up the better. For example, “if you had to name your one most critical business concern at present, what would that be?”

4. The next stage involves taking the customer’s problem and exploring its effects or consequences. For example, “how long can you continue to make a loss from this activity?” Questions like these help the customer understand the seriousness and urgency of their problems and give them a better appreciation of the value of your solution when you present it.

5. Finally, we reach the needs pay off questions. The most important outcome is to have the customer tell you the benefits that your solution would offer. For example, “what would be the impact on your profitability of doubling your sales? Top sales performers ask ten times more needs pay off questions than average performers to achieve their objective with each presentation.