Bob started out as marketing cadet 40 years ago now, heading up the marketing departments of well-known multinational corporations like Kodak, Helene Curtis, Jockey, Johnson & Johnson, Revlon, Wyeth and Mattel.

Twenty years ago Bob purchased his own small business and soon discovered that while the principles of marketing remained the same the implementation is completely different. He entered into a long learning curve that continues to this day and through the trials and frustration has developed programmes and processes that make the struggle of marketing easier and faster for SME business owners and service professionals.

Over the last 8 years Bob has worked as a business coach, mentor, consultant, trainer, marketing expert, strategic planner and business growth specialist. He has helped hundreds of small business owners grow their businesses and their lives. Bob's passion is helping business owners solve the challenges they meet and seeing them grow their thinking along with their bottom line.

1. Establish an accurate forecast of future demand by units and monitor actual performance against forecast on a monthly basis making variations to meet changing trends as new information becomes available.
2. Ensure that the logistical planning is in place to deliver the right goods and right services on time and at the right price. Aim for a low cost efficient structure.
3. Ensure that the product/ service mix is compatible with optimising flow through the organisation in terms of the existing capacity and capability.
4. Maximise Sales and Marketing to massively increase sales and move the goods and services (off the retail shelves) and into the hands of the consumers. ( If necessary contract out excess demand at a profit )
5. Enthusiastically inspire and engage your people with the purpose and vision of your company’s objectives and the individual contribution they are expected to make to achieve those stretch objectives. Those who don’t fit with this performance culture should be given the opportunity to find something more to their liking else where.
6. Have sound trade terms and contracts clearly communicated to customers.
7. Monitor inputs and control cost increases and margins on a daily basis.

Biz Booster's approach is based on Bob's practical experience, not theory, so we know that it works in the real world:-

1. We diagnose your current situation and get clear on exactly what you want to achieve.
2. We then identify your strengths and opportunities and define your uniqueness in the marketplace.
3. We establish your priorities with targeted solutions.
4. We develop a Marketing Plan with written goals and objectives to direct and monitor the action as it happens, keeping you focused and accountable by Coaching.
5. Implement the changes required by the plan and move forward with the guidance and encouragement I provide as Business Coach one on one.

Results - as you apply the action steps you can expect the following:-

• Our proven approach will make marketing easier and faster.
• Referral business will increase as more people get to know and talk about you.

Here are what a few clients have had to say:

• “My sales turnover has grown 10 times during my Coaching with Bob”- Neil
• “Bob and I created a new business that now has branches Nationally” - Brent
• “I appreciate what is really important in my life, thanks to Bob”-Dennis

Bob is a Business Mentor for Business Mentors NZ, A member of the International Coaches Federation, AFNZIM, AREINZ.

Sign up here for a FREE consultation to find out how Bob can help you.